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DEEP - An Interactive Seminar and Workshop on Building and Developing an IPR Strategy in the U.S. and Asia
Helsinki, Finland: September 9-10th, 2015 at 9:00-16:00


Are you planning to enter the US market with a content product, looking for licensing partners or maybe wondering how to protect your business in Asia?


We offered a seminar on IP strategies and protecting your IP’s in North American and Asian markets. International specialist speakers and Finnish case studies gave insight on different aspects on handling your company’s IP portfolio in the U.S. and Asian markets.


The target of the event was to identify and analyze the IPR issues that companies face in the U.S. and Asia in order to provide growing Finnish companies with the necessary tools to expand into the U.S. and Asian markets and successfully define, protect and enforce their IPR. The event covered


  • Trademark

  • Copyright

  • Patent

  • Policing/Enforcement

  • Licensing

  • Litigation






  • Jason Drangel is a named partner with Epstein Drangel, LLP, an intellectual property boutique.  Jason has practiced law for over twenty years and focuses on intellectual property procurement, enforcement and licensing for his clients.  He acts for many of the biggest names in the entertainment, toy and gaming and consumer product industries.

  • Ashly E. Sands, Esq., is a Senior Associate and head of the anti-counterfeiting group at Epstein Drangel, LLP.  Ashly’s practice focuses in the areas of anti-counterfeiting, trademark, trade dress, copyright, licensing, internet, false advertising, and unfair competition law. She specializes in advising brands in building, managing, using and protecting their intellectual property rights.  She is also known for developing, implementing and managing successful, tailored anti-counterfeiting programs for global brands in a multitude of industries.  Ashly holds a Bachelor of Science in Management from A.B. Freeman School of Business at Tulane University, where she majored in Business Law and Political Science and earned her J.D. from New York Law School.  Ashly is an active member of International Trademark Association (INTA) and the International Anti-Counterfeiting Coalition (IACC). She directed the launch of the firm’s new blog, “VIS-a-IP”.  She also played an integral role in the development of uFaker, a proprietary revolutionary anti-counterfeiting case management system.

  • Amy Cao, the equity partner of UIP LAW FIRM, has 8 years experience specialized at IPR protection practice. Ms. Cao had provided legal counseling and IPR protection service for dozens of world famous enterprises, including Rovio, Apple, Epson, Motorola, LG and etc. The cases that Ms. Cao handled or participated in have won the following awards:

           2008 JETRO (Japan External Trade Organization) Top 10 IPR Case

           2008 China Customs 10 Best Case 

           2009 Guangdong Province of China 10 Best IPR Case 

           2011 Guangzhou City of China Top 10 IPR Case    

           2013 Shenzhen City of China Top 10 IPR Case 

           2014 Guangxi Province of China Top 10 IPR Case 



  • Markus Myhrberg, Partner, Lexia

  • Jim Solatie, Dibidogs

  • Katri Kiviniemi, European Trade Mark and Design Attorney, Heinonen&Co

  • Robert Hagelstam, Legal Counsel IPR, Rovio

  • Laura Lepeska, Specialist, Global anti-counterfeiting, Rovio





Day 1, Sept 9

09:00-09:30      Morning coffee

09:30-09:45      Introduction

09:45-10:30       It´s Chuck time! 

                            Ashly Sands & Robert Hagelstam
10:30-11:15         Let´s talk fashion & design
                            Jason Drangel & Katri Kiviniemi

11:15-12:00         Bone city opens in Asia

                            Amy Cao & Jim Solatie

12:00-13:00       Lunch (included)

13:00-13:45        Gamechanger

                            All Attorneys & Pietari Päivänen

13:45-14:30        Drive Ahead!

                            Erik Pöntiskoski, Jason Drangel, Ashly Sands & Amy Cao

14:30-15:00       Does owning the IP make you happy?
                            Markus Myhrberg

15:00-16:00       Table Topics



Day 1: City Hall, Empire-lounge, Aleksanterinkatu 20

Day 2: Prescheduled sparring clinic meetings in Aleksanterinkatu 20, 2nd floor




Cost for each participating company, pricing max 2/company:

  • Day 1: 75€ + VAT/COMPANY

  • Day 1+2: 150€ + VAT/COMPANY

PLEASE NOTE that the Day 2 sparring requires presence in Day 1’s seminar.

Cancellations after Sept. 4th: 50% of the participation fee will be invoiced.

Cancellations to katja.koivuluoma (a)



After subscribing, we will send you an invoice. Please add your invoicing detail in the registration form. 



Jason Drangel

Epstein Drangel LLP

Ashly Sands

Epstein Drangel LLP

Amy Cao


The event is a part of Lisenssi=Bisnes ™ -series by AGMA
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