Emmy Award Winning Writer and showrunner Alice Prodanou (Hotel Transylvania) also boards to write series
Stockholm, Sweden – Oct. 15, 2020 – Animation, publishing and licensing studio Ferly along with Star Stable Entertainment, global cross-channel entertainment company and creator of the popular adventure game Star Stable Online, today unveil their co-production and development partnership on animated short-form series Mistfall (10x5min).
Written by Emmy Award winning writer and showrunner Alice Prodanou (Hotel Transylvania, Inspector Gadget, 6teen, and My Babysitter’s a Vampire), the series introduces a new heroine, Skye Ansari, to the Mistfall universe.
Debuting on YouTube in December 2020 the short form series sees the Mistfall brand extend from its origins as a popular online game into a scripted online series. Featuring all-new storylines, Mistfall’s narrative and characters run parallel to those in the original game.
In addition to series production and development, Star Stable Entertainment has partnered with Ferly for all licensing and branding. This first Mistfall series will lead to further scripted content in the franchise, including a long-form series which is also currently in development. Whilst focusing on engaging Star Stable Online’s millions of loyal fans, the series gives a new way to interact with the brand whilst also attracting new audiences to the iconic world of Mistfall.
Laura Nevanlinna, CEO of Ferly says “The deep lore and expansive universe of Mistfall means there is huge scope for making wonderful stories and entire new worlds for players of the game to immerse themselves in, as well as new fans. Star Stable Entertainment has nurtured an incredibly engaged audience of young people, a notoriously difficult demographic to capture the attention of. The room for further brand extensions including a future long-form series to build an even wider audience and serve the loyal fan base with more of what they love makes this a brilliant enterprise to partner on.”
“Skye’s adventures in Mistfall fill a void in animated content that appeals to today’s multi-dimensional tween and teen girl,” said Taina Malén, Star Stable Entertainment’s Chief Business Development Officer. “Along with the animation and licensing expertise of the team at Ferly and the writing prowess of Prodanou – Mistfall will deliver a series that young people will want to watch again and again.”
For a sneak-peek of Mistfall, please see the show’s trailer here.
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NOTES TO EDITORS
Creating Stories. Building Worlds. Adding Wonder.
Ferly creates extraordinary worlds and tells surprising wonder-filled stories to build brands and IP. Founded in 2017 by former Rovio Executives, its HQ is in Helsinki with teams working in Vancouver, LA and Stockholm.
The Ferly team of animation and brand-building experts specializes in producing beautiful content that captivates and enthralls children and adults alike. To develop stories that are inclusive, representative, and most importantly fun, the global licensing, production and publishing teams work hand-in-hand to create full multimedia franchises for its own and co-produced IP. At the heart of everything it does, Ferly showcases creatives and creators in unusual, unexpected, and wonderful ways to inspire and educate audiences worldwide.
Ferly’s work includes the Momolu & Friends brand (including Momolu Minis), Angry Birds Blues and Angry Birds Bad Piggies. Ferly also represents LOL Surprise, Angry Birds, Masha & The Bear, Molang, Cup of Therapy and more. Several projects are in development including long and short form content with gaming entertainment company Star Stable.
About Star Stable Entertainment
Star Stable Entertainment is a global entertainment company that creates the magical world of Jorvik, which is discovered by millions of girls around the world via digital games, a book series and original music. The flagship product is the online horse adventure game Star Stable, where players care for horses, face challenges and build friendships. Star Stable Online is available in 180 countries and 14 languages; and the company sees 1.4 million active players in total for all games each month. Star Stable Entertainment was founded in 2011 in Stockholm.
Launched in 2011, Star Stable Online is a popular horse adventure online game. In April 2020, the massively multiplayer online game was played by 1.4 million active users living in 180 different countries, with each player logging an average of 18 hours of play that month. The franchise supports an active and highly engaged community of nearly 450,000 Instagram followers, 300,000 YouTube subscribers, and 255,000 Facebook fans. On TikTok, Star Stable fans have created more than 250 million pieces of content tagged #starstable.
With the introduction of the Mistfall animated series, Star Stable Entertainment is further extending its blockbuster franchise across multiple channels to become a leading entertainment platform for today’s girl with a massive following across games, books, music and now, animation. This year, the company published the first two books of its Soul Riders fantasy trilogy in 15 countries, with the third installment set for release next spring. In addition, original music from Star Stable Entertainment has garnered more than 5 million streams on all streaming platforms and in-game, growing at a rate of 100% annually.