AGMA's anniversary has brought along a new way of participating; the partner membership. Potential partner members are companies related to the themes around which AGMA's operations concentrate, and we are happy to announce that our very first partner member is Rovio!
AGMA's director Kati Uusi-Rauva is pleased with the choice. "Rovio is a brilliant partner for AGMA, because they work widely with agents and their business os based on commercialising IPR."
Simo Hämäläinen, Head of Brand Licensing at Rovio, says that "The Angry Birds nest in Finland, and we want to support Finnish creative business, content production and licensing. AGMA has already worked with brand licensing in the long term, and like Angry Birds, celebrates its 10th anniversary this year."