Kati Uusi-Rauva is an unfocused anthropologist who stepped in the big boots of Marit Hohtokari, the previous secretary general of AGMA, in the fall 2014. Kati specialized in her studies in the Northern indigenous but has concentrared on her curly career path in the development of audiovisual content and creative industries as a producer and a developer. Finpro, University of Art and Design, TeliaSonera and SATU ry have been her employers prior to being an entrepreneur. At the moment Kati is heading AGMA and working as an independent consultant in internationalization though her company Plikka Projects Oy. During 2009-2012 Kati worked as a digital media agent, concepting the agent’s service package for creative talents to be presented to customers.
”Ever since the end of the 90’s (gosh, it all really started during last millenium!) it has been utterly thrilling to work with creative talents and see e.g. independent digital content scene forming itself from a very heterogenous bunch of start-ups into an industry with traditions and distinct business sectors such as social media, format production and games. I see my background as a cultural anthropologist a really good tool kit to understand this development and make some sense in the ever-changing business life. AGMA is a new wonderful challenge for me, which due to my years as an agent feels like my homebase, and I hope to serve our members the best I can."
Katja Koivuluoma is a multitasker. Former tv- and filmworker tried her wings on a field of tourism, but returned home to creative tasks in spring 2014, when she started working in AGMA. This girl with a Bachelors degree in media management can handle marketing, social media and project coordinating. Katja wants to make AGMA known and is always alert to find new ways to promote our actions.